CMOintelligence tracks and analyzes the on-air marketing of linear and streaming entertainment services, plus internal cross-channel and competitive cross-channel promotion from more than 125 entertainment brands.

Our interactive portal provides daily creative updates and monthly analyses for marketing, promotion, creative, ad sales and research departments of major media companies.

Since our launch in 2015 we’ve counted A+E Networks, Disney Networks, AMC Networks, Corus Entertainment, Hallmark Networks, NBCUniversal, Paramount Global, TelevisaUnivision and Warner Bros. Discovery among our subscribers.

 
 
 

The CMOintelligence portal hosts both creative libraries and analytics dashboards.

Creative

We add nearly 1000 new promos to the portal every month and have built a massive library showcasing all categories of creative. Specific spots and campaigns can be found through our dynamic search filters.

Analytics

Our interactive dashboards allow you to mix and match quantitative data across twelve categories of promo intelligence to create and download competitive reports.

 
 
 

Network Showrooms

Clicking on a brand logo takes you to its showroom with a complete library of creative sorted by:

  • brand spots

  • ad sales integrations

  • launch campaigns

  • generic promos

  • special events

  • episodic promos

  • cross-platform messages

  • movie promos

  • and other detailed filters

 
 
 

Search Wizard

Looking for a certain kind of spot or campaign?

Our search filters comb through tens of thousands of promos to find categories of promotion from scores of entertainment services including paid, bartered and shared cross-channel campaigns.

Plus, every week, we send out an email highlighting the first occurrence of new campaigns for series, seasons or special events.

 
 
 
 

Spots

Clicking on a promo keyframe takes you to the player page where you can watch the spot in the player, expand it to full screen, add it to your favorites folder, bookmark it for future reference, email it to a colleague or download it.

 
 
 

Campaigns

If the creative is part of a campaign, the player page expands to include all elements of the campaign from first tease to premier night launch.

 
 
 

Lee’s Picks

Every month, we add nearly 1000 new promos to our promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative.

 
 
 

Ad Sales Integrations

We love brand integrations and source them daily from hundreds of network advertising partners. All the creative is stored in the portal, the quantitative data can be analyzed on the dashboard, and a weekly email alerts subscribers to the newest ad sales partnerships.

 
 
 

Analytics

Our interactive dashboards cover 12 areas of promo analytics.

  • Network Priorities

  • Promo Time

  • Pod Position

  • Promo Navigation

  • Kinds of Promos

  • Promo Length

  • Campaign Duration & Creative

  • Number of Promos

  • Ad Sales Integrations

  • Competitive Cross Linear

  • Competitive Cross Streaming

  • Compare Networks

The dashboards allow you to drill down to multiple levels of granular data by individual network or streaming service, groups of services, dates or groups of dates.

All data can be shown as individual tables, spotlighted, re-sorted using different axes, and exported as .xlsx or .csv files.

 
 

Want to learn more about CMOintelligence or Lee’s Promo of the Week?