CMOintelligence tracks and analyzes the on-air marketing of linear and streaming entertainment services, plus internal cross-channel and competitive cross-channel promotion from more than 125 entertainment brands.
Our interactive portal provides daily creative updates and monthly analyses for marketing, promotion, creative, ad sales and research departments of major media companies.
Since our launch in 2015 we’ve counted A+E Networks, Disney Networks, AMC Networks, Corus Entertainment, Hallmark Networks, NBCUniversal, Paramount Global, TelevisaUnivision and Warner Bros. Discovery among our subscribers.
The CMOintelligence portal hosts both creative libraries and analytics dashboards.
Creative
We add nearly 1000 new promos to the portal every month and have built a massive library showcasing all categories of creative. Specific spots and campaigns can be found through our dynamic search filters.
Analytics
Our interactive dashboards allow you to mix and match quantitative data across twelve categories of promo intelligence to create and download competitive reports.
Network Showrooms
Clicking on a brand logo takes you to its showroom with a complete library of creative sorted by:
brand spots
ad sales integrations
launch campaigns
generic promos
special events
episodic promos
cross-platform messages
movie promos
and other detailed filters
Search Wizard
Looking for a certain kind of spot or campaign?
Our search filters comb through tens of thousands of promos to find categories of promotion from scores of entertainment services including paid, bartered and shared cross-channel campaigns.
Plus, every week, we send out an email highlighting the first occurrence of new campaigns for series, seasons or special events.
Spots
Clicking on a promo keyframe takes you to the player page where you can watch the spot in the player, expand it to full screen, add it to your favorites folder, bookmark it for future reference, email it to a colleague or download it.
Campaigns
If the creative is part of a campaign, the player page expands to include all elements of the campaign from first tease to premier night launch.
Lee’s Picks
Every month, we add nearly 1000 new promos to our promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative.
Ad Sales Integrations
We love brand integrations and source them daily from hundreds of network advertising partners. All the creative is stored in the portal, the quantitative data can be analyzed on the dashboard, and a weekly email alerts subscribers to the newest ad sales partnerships.
Analytics
Our interactive dashboards cover 12 areas of promo analytics.
Network Priorities
Promo Time
Pod Position
Promo Navigation
Kinds of Promos
Promo Length
Campaign Duration & Creative
Number of Promos
Ad Sales Integrations
Competitive Cross Linear
Competitive Cross Streaming
Compare Networks
The dashboards allow you to drill down to multiple levels of granular data by individual network or streaming service, groups of services, dates or groups of dates.
All data can be shown as individual tables, spotlighted, re-sorted using different axes, and exported as .xlsx or .csv files.