LEE HUNT’S PROMO OF THE WEEK

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Hunt’s Promo of the Week.

December 16, 2022

This week, my favorite promo is an extension of the Paramount+ Mountain of Entertainment campaign. This spot, promoting kids content, is based on the classic Key & Peele skit, The Substitute Teacher. "While taking attendance, inner-city substitute teacher Mr. Garvey has trouble adjusting to a classroom full of middle-class white students.” Watch the original skit and then the promo. Brilliant!