LEE HUNT’S PROMO OF THE WEEK

December 23, 2022

We’re used to seeing lots of original holiday movie promos from Hallmark’s Countdown to Christmas, Lifetime’s It’s a Wonderful Lifetime, Great American Family’s Great American Christmas, plus one-off holiday movies from Netflix, HBO Max, and BET+.

But Discovery+?

How’s this for an idea… Take personalities from Food Network and HGTV and make them the foil in holiday rom-coms!

What do you think? Great cross-program promotion or an awkward attempt get on the holiday bandwagon?

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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