LEE HUNT’S PROMO OF THE WEEK

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

December 30, 2023

Let’s have one more holiday promo before we call it a year.

Mike Rowe has always been a promo person’s dream. Great on-screen host, amazing VO talent, and all around fun guy. But did you know he can sing? Here’s how Discovery launched the return of Dirty Jobs.

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