LEE HUNT’S PROMO OF THE WEEK

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

January 6, 2023

VH1 has a reputation for creating over-the-top new season launch promos for RuPaul’s Drag Race. We look forward to them every season.

While the 15th season has moved over to MTV, the new launch spot stays true to series with a promo that drags the show’s title.

Before the series left VH1, two previous contestants showed off their skills with a fun and funny ad sales integration for the theatrical release of Whitney Houston: I Wanna Dance with Somebody.

As RuPaul would say, “Enjoy, Bitches!”

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