LEE HUNT’S PROMO OF THE WEEK

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

January 20, 2023

In 2017, SYFY introduced their positioning line, “It’s a Fan Thing.” They’ve built on that strategy with promos, interstitials, and probably the most interesting creative, fan-made IDs. This month, they took those IDs to a new level with socially empowering messages.

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