LEE HUNT’S PROMO OF THE WEEK

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

January 27, 2023

Disney has Synergy, NBCU has Symphony, but Paramount Global did a great job of vertically integrating CBS syndicated and Paramount+ star, Drew Barrymore of The Drew Barrymore Show, for their AVOD streaming service, Pluto TV.

It’s not surprising that Paramount Global would choose to launch a live-action campaign for PlutoTV, based on the success of their “Mountain of Entertainment” live-action launch (and on-going) campaign for Paramount+. It’s a great way to cut through the clutter of clip-based montages that most streamers use to promote their services.

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