LEE HUNT’S PROMO OF THE WEEK

February 3, 2023

Disney+ launched several new emotional spots to build on their “Feels Like Home” campaign. My favorite is “Hyperspace.” It follows the life of a Star Wars fan from childhood to fatherhood.

Why I like this spot

It’s a smart strategy for the Disney+ brand and a great way to differentiate from the competition. Few streamers have content that is culturally iconic and crosses generations.

When Bob Iger bought the Star Wars franchise for Disney, a lot of naysayers felt it did not fit the brand. This campaign illustrates how Disney has been able to fold Star Wars into Walt’s sustaining vision of “making people happy.”

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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