LEE HUNT’S PROMO OF THE WEEK

February 17, 2023

FX has a reputation for creating striking, metaphorically visual promos. For the final season of Snowfall, their live-action/CGI anthem spot dramatically illustrates the dangers Franklin Saint, the lead character, will face.

Why I like this spot

This promo brings the Snowfall campaign full-circle. In the 2017 launch spot, Franklin set the streets on fire. Six years later, in this 2023 promo, he’s desperately trying to outrun the flames. While viewers may not make the connection, it shows the power of a long-term creative strategy. Plus, it’s brilliant creative!

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

Want to know more about CMOintelligence?

PREVIOUS WEEKS