LEE HUNT’S PROMO OF THE WEEK

February 24, 2023

Last year, Apple TV+ tried something a bit different. They ran a brand campaign featuring John Hamm lamenting the fact that he has never had an Apple TV+ series or movie. In one spot, he calls Tom Hanks to complain that Tom’s been in two Apple TV+ movies and maybe he should give someone else a chance. In the end, we learn he’s only speaking to Tom’s voicemail.

This year, Timothée Chalamet joins the ranks of stars who have yet to appear on the service while name-checking all the stars that have.

Why I like these spots

Both campaigns are a clever way of highlighting the laundry list of bold-face Apple TV+ talent with bold-face non-Apple TV+ talent. Very clever.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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