LEE HUNT’S PROMO OF THE WEEK

March 3, 2023

We’ve all seen the cool visual effects The Weather Channel uses to spice up its coverage. Now, they’re partnering with CBS News to show off their high-tech reporting.

Why I like this spot

The on-air talent interacting with weather related crashes is eye-catching, but what really hooked me was the visceral call to action, “Feel the Forecast.”

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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