LEE HUNT’S PROMO OF THE WEEK

March 10, 2023

The Paramount+ “Mountain of Entertainment” launch campaign could have been a one-off Super Bowl stunt in 2021. But the streaming service continually builds on the storytelling with this, their 13th spot in the campaign. This time they added Sylvester Stallone, star of Tulsa King, to the storyline.

You may have seen the thirty-second version of The Stallone Face in the Super Bowl. But here’s the full sixty.

Why I like this spot

While other streamers use montages of clips and stars to sell their service, Paramount+ has stuck to their strategy. They showcase their talent in an environment of their own making, the Paramount mountain. The spots are obviously not cheap to make and difficult to produce, but they really cut through the clutter.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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