LEE HUNT’S PROMO OF THE WEEK

March 24, 2023

The Walt Disney Company is celebrating their 100th anniversary this year with “Disney 100 Years of Wonder”—from the early beginnings of Disney’s cartoon studio to the creation of movies, shows, channels, parks, cruises, and streaming services.

Why I like this spot

No other entertainment brand has as many beloved characters and emotional moments as Disney. I can’t imagine what it took to screen a century of scenes and choose 90 seconds of magic. An amazing accomplishment.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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