LEE HUNT’S PROMO OF THE WEEK

March 31, 2023

March was Women’s History Month and we collected a wide variety of spots from more than a dozen linear and streaming services. All with terrific creative.

Back in January, we highlighted SYFY’s use of fan-made IDs to highlight social causes. For Women’s History Month they commissioned IDs made by and about women.

Why I like these spots

Fan-made IDs may not be the most polished pieces of promotion, but they continually deliver on SYFY’s promise of “It’s a Fan Thing.” By tying their IDs to topical events like Women’s History Month, they keep their brand fresh and relevant.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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