LEE HUNT’S PROMO OF THE WEEK

April 7, 2023

FX has long history of creating compelling tease campaigns. They grab your attention but always leave you wondering what the show could be about.

Why I like this spot

The triptych images of an aging Kate Mara and Bryan Tyree Henry are arresting, the music is haunting, and the text over the architectural clips pull you in. The spot leaves you wanting to know more about the series.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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