Lee's Promo of the Week - Apr 14

LEE HUNT’S PROMO OF THE WEEK

April 14, 2023

“Stone Cold” Steve Austin is an over-the-top personality. The promo for his new series captures that spirit head on.

Why I like this spot

It takes good planning, excellent direction, great acting and smart editing to put together a single script that is shot in multiple, and seemingly, challenging locations. This spot makes it look easy. The dynamic backgrounds illustrate the variety of challenges Steve lays out for himself, the clips reinforce his good humor and fun-loving attitude, and the overall pacing of the promo keeps you engaged. Nice job.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.