Lee's Promo of the Week - Apr 21

LEE HUNT’S PROMO OF THE WEEK

April 21, 2023

Royal Crackers is a new animated series on Adult Swim. To introduce the show, AS used a live-action parody commercial campaign reminiscent of Monty Python.

Why I like these spots

Whenever you see what appears to be a sincere spot on AS, you know there’s something else going on… and you wait for the kicker. Sure enough, the sweet 3rd launch spot in the campaign was followed up in launch spot #5 with a apologizing/not apologizing rebuttal. That’s why we love AS!

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.