Lee's Promo of the Week - Apr 28

LEE HUNT’S PROMO OF THE WEEK

April 28, 2023

The first FX on Hulu spot broke new ground for streaming promotion. Like other streamers, it used montages of content from its original series, but match-cut in a way that we’d never seen before.

Why I like this spot

FX has shown remarkable discipline and brand consistency in its Hulu campaigns. They certainly have the best theme music and the new series they’re introducing fit remarkably well into a campaign template that’s more than two-years old. There may not be as many startling match-cuts, but the takeaway is the same: FX is a unique entertainment brand.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.