Lee's Promo of the Week - May 5

LEE HUNT’S PROMO OF THE WEEK

May 5, 2023

For the fifth and final season of The Marvelous Mrs. Maisel, Amazon put together a quick-cut montage of clips that includes almost every character from the series and their wildly different interactions with Miriam.

Why I like this spot

The pacing of the promo perfectly captures Miriam’s hectic life and upbeat comic timing. Its got great rhythm and pauses to catch its breath with a couple of Rachel Brosnan’s best come-back lines.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.