LEE HUNT’S PROMO OF THE WEEK
May 12, 2023
Both Warner Bros. and Disney are celebrating their 100th anniversary this year. It’s interesting to see how they each approached their centennial.
Why I like these spots
Both use great clips and sound bites. Warner Bros. focuses on the WB lot and the stories they told, Disney is all about the magic of storytelling.
:30 Warner Bros. 100
:90 Disney 100
Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.
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