Lee's Promo of the Week - May 19

LEE HUNT’S PROMO OF THE WEEK

May 19, 2023

Every week, NBC takes care of 6 hours of primetime episodic promotion with two spots—its Chicago Wednesday and Law & Order Thursday promos.

Why I like these spots

Back-to-back viewing of three different, but related, series highlights a unique strength of linear television—something streamers can’t do. It’s a smart way to use valuable promo time and it efficiently builds attribution back to the network. Add to that how well the episodic clips are embedded in the franchise packaging and you’ve got some of the strongest episodic promotion on television.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.