LEE HUNT’S PROMO OF THE WEEK

June 2, 2023

Every year we collect scores of brand spots that celebrate our melting pot of heritage and culture. February is Black History Month. March is Women’s History Month. April is Arab American Heritage Month. May is both Asian American &Pacific Islander Heritage Month and Jewish American Heritage Month.

Why I like this spot

Comedy Central recognized that the calendar can get a little confusing, and the spots a little too cookie cutter. So they rolled out these two clever promos.

:30 CC Jewish American Heritage Month

:30 CC Asian American & Pacific Islander Heritage Month

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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