LEE HUNT’S PROMO OF THE WEEK
July 7, 2023
CNN launched a powerful brand campaign that captures the real-life drama of their on-the-ground newsgathering ability.
Why I like these spots
During the war in Iraq, CNN proved it’s mettle with its live coverage of the US “shock and awe” campaign. 20 years later, pulling moments of CNN correspondents in the thick of dangerous stories, clearly differentiates the service from its competitors.
:15 CNN, This is CNN #1
:30 CNN, This is CNN #2
:30 CNN, This is CNN #3
Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.
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