LEE HUNT’S PROMO OF THE WEEK

July 21, 2023

Max is positioning itself as the one “must have” streaming service in an increasingly competitive streaming market. Their tagline is “The One to Watch.”

Why I like this spot

The campaign is a little quirky, but definitely takes a different tact than all the other large streamers.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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