Lee's Promo of the Week - August 4

LEE HUNT’S PROMO OF THE WEEK

August 4, 2023

We featured a wonderfully cut Disney brand spot the week of March 24th, celebrating The Walt Disney Company’s 100th anniversary. This month they took the campaign “full circle.”

Why I like this spot

I don’t know if they used AI to find all these scenes or if it was just diligent creative, but either way the result is dazzling. To really appreciate it, after you’ve watched it a couple of times, go through it shot by shot. Brilliant!

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.