LEE HUNT’S PROMO OF THE WEEK

July 28, 2023

OK. You have to invest the full 30-seconds to get this, but it’s pretty brilliant.

Why I like this spot

It’s hard to come up with new ways to promote sporting events. This is one of the most clever I’ve seen in a while.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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