Lee's Promo of the Week - August 11

LEE HUNT’S PROMO OF THE WEEK

August 11, 2023

We’ve featured SYFY’s fan-made IDs before. In 2017, SYFY introduced their positioning, “It’s a Fan Thing.” They built on that strategy with promos, interstitials, and clever fan-made IDs. In January, they took those IDs to a new level with socially empowering messages. Then in March, they used fan-made IDs to celebrate Women’s History Month. Now, they’re using fan-made animations to promote “fan-favorite” movies.

Why I like this spot

These are promos for movies that we’ve all seen many times, so clips spots aren’t necessary to sell the titles. This is definitely a fresh, and brand-defining way to make “next” promos.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.