Lee's Promo of the Week - August 18

LEE HUNT’S PROMO OF THE WEEK

August 18, 2023

FX is known for its popular action movies, and often ties-in with the new release of an established franchises. Taking a cue from the publicity of Tom Cruise stunts for the newest Mission Impossible movie, FX rolled up every stunt into a 15 second clip to promote MI: Fallout.

Why I like this spot

FX movie title promos are always smart: they take a well known sound-bite or visual clip, and let it play out. No exposition or narration needed. Just a lot of grunts. Efficient and effective promotion.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.