LEE HUNT’S PROMO OF THE WEEK

September 22, 2023

The networks might not have a lot of new content this fall, but CBS is pushing its Sunday line-up with a mix of news, sports and scripted content borrowed from sister network Paramount.

Why I like this spot

The slight refresh of the CBS packaging and the line-up of programming makes CBS look and sound all new.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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