Lee's Promo of the Week - September 29

LEE HUNT’S PROMO OF THE WEEK

September 29, 2023

FAST channels are the fastest (sorry) growing sector of our business. Two years ago, no one really knew what they were. And we don’t see a lot of promotion for individual channels, just the services themselves—Pluto TV (owned by Paramount Global) being one of the first. However, now that Smart/Connected TVs have their own hard-coded AVOD/FAST services, that’s beginning to change.

Why I like these spots

These three spots from Samsung TV Plus all highlight content from A+E Networks—a smart move for the media company since they are one of the few portfolio groups without a O&O (owned & operated) streaming service.

Since there are now more than 1500 FAST channels we expect to see more FAST channel promotion in the future.

:30 Samsung TV Plus, Mountain Men The Channel

:30 Samsung TV Plus, I Survived The Channel

:30 Samsung TV Plus, Bring It! The Channel

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.