LEE HUNT’S PROMO OF THE WEEK

October 6, 2023

Yellowstone on CBS is an interesting case study. The premiere episode, that aired on CBS’ cable cousin, Paramount Network, more than 5 years ago, garnered 6 million viewers, 3 million of whom had never seen the series.

Why I like this spot

What was noteworthy is that Peacock, that has the rights to all seasons of Yellowstone, ran a competitive promo at the end of the show on CBS. That spot ended up increasing their streaming Yellowstone viewership by 26%. That’s the power of promo!

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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