LEE HUNT’S PROMO OF THE WEEK

October 20, 2023

OK. Picture this: Peyton Manning rides a baguette to pitch NBC on how to open the Summer Olympics in Paris.

Why I like this spot

It’s good to see NBC adding some silly comedy to their first-rate emotional storytelling in preparation for the upcoming games.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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