LEE HUNT’S PROMO OF THE WEEK

October 27, 2023

BET has been celebrating the 50th anniversary of Hip Hop with a lot of great creative.

Why I like this spot

We’ve seen a number of outstanding promos chronicling the history of Hip Hop. But I thought this performance by Black Thought, directed by Benny Boom, was particularly striking.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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