LEE HUNT’S PROMO OF THE WEEK

November 16, 2023

Pluto TV, owned by Paramount, is one of the earliest FAST/AVOD services. Previously, we featured their clever brand campaign with Drew Barrymore. Now they’ve launched a new series of spots to promote the fact that Pluto TV content is programmed by people, not algorithms.

Why I like this spot

All of the spots in the campaign are clever, but I thought the acting in this True Crime promo really stood out.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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