LEE HUNT’S PROMO OF THE WEEK

December 1, 2023

Hallmark officially kicked off its Countdown to Christmas over the Thanksgiving holiday with a Merry Thanksgiving Weekend Ultimate Watch Party. Movie wrap-arounds are nothing new. But what caught my attention is that they were hosted by Hallmark’s Chief Fan Officer and two Hallmark Fan Leaders.

Why I like these spots

Hallmark has the most loyal and dedicated fan-base of any network. Making the audience a part of the on-air holiday experience is a brilliant way to continually connect with their viewers.

Every month, CMOintelligence adds nearly 1000 new promos from more than 125 linear and streaming entertainment services to its promo library. At the end of each month, Lee Hunt selects and analyzes the best new promo strategies, tactics and creative for CMOi subscribers. Each week, CMOi publishes the best of those selects in Lee’s Promo of the Week.

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